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Fuel your team with confidence.
No more compromises.
No more barriers.
Fuel your team
with confidence.
No more compromises.
No more barriers.
Fuel your team with confidence.
No more compromises.
No more barriers.
Fuel with Halal is the first initiative designed to support competing Muslim athletes in international events held in Japan.
Fuel with Halal is the first initiative designed to support competing Muslim athletes in international events held in Japan.
When abroad these athletes often encounter challenges such as limited halal food options, unclear food labeling, and language barriers that complicate pre-competition fueling.
Our team of sports nutritionists based in the UAE and Japan is here to bridge this gap.
We're currently focused on providing culturally and nutritionally appropriate support for athletes and teams preparing for the 2026 Asian Games and major international competitions in Japan.
When abroad these athletes often encounter challenges such as limited halal food options, unclear food labeling, and language barriers that complicate pre-competition fueling.
Our team of sports nutritionists based in the UAE and Japan is here to bridge this gap.
We're currently focused on providing culturally and nutritionally appropriate support for athletes and teams preparing for the 2026 Asian Games and major international competitions in Japan.
When abroad these athletes often encounter challenges such as limited halal food options, unclear food labeling, and language barriers that complicate pre-competition fueling.
Our team of sports nutritionists based in the UAE and Japan is here to bridge this gap.
We're currently focused on providing culturally and nutritionally appropriate support for athletes and teams preparing for the 2026 Asian Games and major international competitions in Japan.
HOW IT STARTED
HOW IT STARTED
Story of a marathon runner
Story of a marathon runner
“It’s Japan, so I thought I would have many options! In reality, I couldn’t figure out what was in each food, so I ended up telling them that I am ‘allergic’ to pork just to be on the safe side. I couldn’t read the menu or food labels at the majority of places I went to, it was a struggle. And once I left a big city, the struggle became even more pronounced to find anything halal.”
“It’s Japan, so I thought I would have many options! In reality, I couldn’t figure out what was in each food, so I ended up telling them that I am ‘allergic’ to pork just to be on the safe side. I couldn’t read the menu or food labels at the majority of places I went to, it was a struggle. And once I left a big city, the struggle became even more pronounced to find anything halal.”
Story of a female athlete
Story of a female athlete
“Japan was amazing ! But… I went full vegetarian over my stay, because I could not find halal options. When I came back home people told me I look a bit pale. I took a blood test and the result - I became anemic.”
“Japan was amazing ! But… I went full vegetarian over my stay, because I could not find halal options. When I came back home people told me I look a bit pale. I took a blood test and the result - I became anemic.”
We heard many more stories like these and felt that something needs to be done. For athletes, removing stress factors is one of the most crucial elements prior to competition. Having a fully sharpened mental state is paramount for stellar performance. Nutrition and the whole environment surrounding food are one of the core parts.
We heard many more stories like these and felt that something needs to be done. For athletes, removing stress factors is one of the most crucial elements prior to competition. Having a fully sharpened mental state is paramount for stellar performance. Nutrition and the whole environment surrounding food are one of the core parts.
We heard many more stories like these and felt that something needs to be done. For athletes, removing stress factors is one of the most crucial elements prior to competition. Having a fully sharpened mental state is paramount for stellar performance. Nutrition and the whole environment surrounding food are one of the core parts.
SERVICE FLOW
SERVICE FLOW
Step 1 - Initial contact
Step 1 - Initial contact
Please get in touch as soon as your trip to Japan is confirmed. Early contact allows us to offer more tailored and seamless support. It is ok if you don’t have all the details yet at this time, we can begin drafting options.
Please get in touch as soon as your trip to Japan is confirmed. Early contact allows us to offer more tailored and seamless support. It is ok if you don’t have all the details yet at this time, we can begin drafting options.
Step 2 - Needs Assessment (Initial hearing)
Step 2 - Needs Assessment (Initial hearing)
In-person meeting or video call, we will ask further details of your trip to understand the size of the team (athletes and staff), location of accommodations and training venues, need of access to kitchens or catering services etc.
In-person meeting or video call, we will ask further details of your trip to understand the size of the team (athletes and staff), location of accommodations and training venues, need of access to kitchens or catering services etc.
Step 3 - Service Proposal & Agreement
Step 3 - Service Proposal & Agreement
Based on your goals and itinerary, we will develop tailored services such as: Halal meal planning & menu development, communication with chefs at hotels/restaurants, 1-on-1 consultations for athletes. You’ll review and finalize the service plan & fee structure.
Based on your goals and itinerary, we will develop tailored services such as: Halal meal planning & menu development, communication with chefs at hotels/restaurants, 1-on-1 consultations for athletes. You’ll review and finalize the service plan & fee structure.
Step 4 - Preparation & Customisation
Step 4 - Preparation & Customisation
You’ll have multiple touchpoints to fine-tune: final menu choices, meal timing based on training schedule & prayer times, coordination with your staff.
You’ll have multiple touchpoints to fine-tune: final menu choices, meal timing based on training schedule & prayer times, coordination with your staff.
Step 5 - Arrival
Step 5 - Arrival
Once you arrive at your accommodation and camp venues and during your stay for camp and competitions, we will do adjustments where needed.
Once you arrive at your accommodation and camp venues and during your stay for camp and competitions, we will do adjustments where needed.
TEAM BEHIND
TEAM BEHIND
Yuri Nemoto
Yuri Nemoto
Yuri is the founder of Tuned Sports & Performance Nutrition in the United Arab Emirates and AfN registered nutritionist (Sports & Exercise) in the United Kingdom. She has more than ten years of international experience in fields such as sport and performance nutrition, education, healthcare, hospitality, and marketing. Yuri is committed to assisting athletes in achieving their best potential while preserving their health, which led her to launch this initiative, Fuel with Halal. Because of her diverse background, she is highly skilled in providing a distinctive, all-encompassing approach to international clients.
Yuri is the founder of Tuned Sports & Performance Nutrition in the United Arab Emirates and AfN registered nutritionist (Sports & Exercise) in the United Kingdom. She has more than ten years of international experience in fields such as sport and performance nutrition, education, healthcare, hospitality, and marketing. Yuri is committed to assisting athletes in achieving their best potential while preserving their health, which led her to launch this initiative, Fuel with Halal. Because of her diverse background, she is highly skilled in providing a distinctive, all-encompassing approach to international clients.
Food Connection inc.
Food Connection inc.
With over two decades of experience, Food Connection Inc. was founded in 2000 and has been delivering effective, tailored nutrition management for elite athletes in Japan and has supported teams during international tours. They helped shape nutrition standards for top-level competition as Vice Chair of the 2020 Tokyo Olympic and Paralympic Special Support Committee under the Japan Dietetic Association.